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MARKET WATCH

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DEC'AUTEX Observatory
of automotive interior

Consumers Market research : 2007 summary


Conso2007_1.jpg 1.   Introduction
    Customers study planning
    Method
   
2.   Customer Universe
      1. Vehicle Interior 2007 Trophy
      2. Buying a vehicle
      3. Discriminating criteria of a vehicle

3.   Modules
    1. Cockpit
    2. Seatings
    3. Door panels
    4. Headliners
    5. Trunk

4.   Aspect and materials        
    1. Glass
    2. Plastics
    3. Textile & Leather
    4. Lighting

5.   Ambiances and feelings

6.   Key facts